Apollo Tyres × India Men's Cricket Team, 2025
- Brand
- Apollo Tyres · Automotive
- Property
- India Men's Cricket Team · BCCI
- Tier
- Kit / jersey
- Date
- 16 Sep 2025
- Reported value
- Rs 579 crore (as printed in the source)
- Source
- BCCIApollo TyresBusiness Standard
Lead sponsor of the Indian men's team, replacing Dream11 after it exited in September 2025. The logo sits on the front and the leading arm of the shirt. Apollo won the rights with a bid of Rs 579 crore over three years, covering 121 bilateral fixtures and 21 ICC matches.
Credits
No credits yet. The brand, agency and organiser people who made this deal can add theirs; credits appear once confirmed from a work email.
Worked on this deal? Add your credit
Apollo Tyres's other deals
Festive · 4 Feb 2026
Brand platform built around Apollo Tyres' title sponsorship of the Indian cricket team ahead of the T20 World Cup, opening with a film on Virat Kohli, Rohit Sharma, Shubman Gill, KL Rahul and Arshdeep Singh, later extended in June 2026 to spotlight the women's team ('Women in Blue') ahead of their World Cup.
Talent: Virat Kohli, Rohit Sharma, Shubman Gill, KL Rahul, Arshdeep Singh.
Launch · 8 Apr 2025
Campaign with VML India to promote the Apollo Apterra SUV tyre range, fronted by brand ambassador Sachin Tendulkar and built to emphasise how the tyres unlock an SUV's full off-road potential.
Agency: VML India. Talent: Sachin Tendulkar.
Shirt sponsor · Team · 2025
Front-of-shirt sponsor of India national cricket team, 2025–present.
Shirt sponsor · Team · 2025
Front-of-shirt sponsor of India women's national cricket team, 2025–present.
Other · 17 Jan 2024
An out-of-home campaign fronted by brand ambassador Sachin Tendulkar, conceptualised and executed by OOH specialist Posterscope India, running across 24 markets including airport installations in 9 cities.
Agency: Posterscope India. Talent: Sachin Tendulkar.
Product placement · Film · 2023
Apollo Tyres branding is picked out in a foot-level shot of the characters' car.
Shirt sponsor · Team · 2017
Front-of-shirt sponsor of Chennaiyin, 2017–2023.
Follow Apollo Tyres
One email when Apollo Tyres signs something new.