Apollo Tyres
The company behind Apollo Tyres, with 3 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Festive · 4 Feb 2026
Brand platform built around Apollo Tyres' title sponsorship of the Indian cricket team ahead of the T20 World Cup, opening with a film on Virat Kohli, Rohit Sharma, Shubman Gill, KL Rahul and Arshdeep Singh, later extended in June 2026 to spotlight the women's team ('Women in Blue') ahead of their World Cup.
Talent: Virat Kohli, Rohit Sharma, Shubman Gill, KL Rahul, Arshdeep Singh.
Launch · 8 Apr 2025
Campaign with VML India to promote the Apollo Apterra SUV tyre range, fronted by brand ambassador Sachin Tendulkar and built to emphasise how the tyres unlock an SUV's full off-road potential.
Agency: VML India. Talent: Sachin Tendulkar.
Other · 17 Jan 2024
An out-of-home campaign fronted by brand ambassador Sachin Tendulkar, conceptualised and executed by OOH specialist Posterscope India, running across 24 markets including airport installations in 9 cities.
Agency: Posterscope India. Talent: Sachin Tendulkar.
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