Apollo Tyres × India national cricket team, 2025

Festive · 4 Feb 2026

Brand platform built around Apollo Tyres' title sponsorship of the Indian cricket team ahead of the T20 World Cup, opening with a film on Virat Kohli, Rohit Sharma, Shubman Gill, KL Rahul and Arshdeep Singh, later extended in June 2026 to spotlight the women's team ('Women in Blue') ahead of their World Cup.

Talent: Virat Kohli, Rohit Sharma, Shubman Gill, KL Rahul, Arshdeep Singh.

Kit / jersey · Team · 16 Sep 2025 · Reported value Rs 579 crore

Lead sponsor of the Indian men's team, replacing Dream11 after it exited in September 2025. The logo sits on the front and the leading arm of the shirt. Apollo won the rights with a bid of Rs 579 crore over three years, covering 121 bilateral fixtures and 21 ICC matches.

Launch · 8 Apr 2025

Campaign with VML India to promote the Apollo Apterra SUV tyre range, fronted by brand ambassador Sachin Tendulkar and built to emphasise how the tyres unlock an SUV's full off-road potential.

Agency: VML India. Talent: Sachin Tendulkar.

Shirt sponsor · Team · 2025

Front-of-shirt sponsor of India women's national cricket team, 2025–present.

Other · 17 Jan 2024

An out-of-home campaign fronted by brand ambassador Sachin Tendulkar, conceptualised and executed by OOH specialist Posterscope India, running across 24 markets including airport installations in 9 cities.

Agency: Posterscope India. Talent: Sachin Tendulkar.

Product placement · Film · 2023

Apollo Tyres branding is picked out in a foot-level shot of the characters' car.

Shirt sponsor · Team · 2017

Front-of-shirt sponsor of Chennaiyin, 2017–2023.