Sirona
Sirona has 3 campaigns on record and no confirmed sponsorships yet.
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Campaigns
With the agency and talent where the trade press named them.
Purpose · 25 May 2024
Menstrual Hygiene Day film in which men wired to a period-pain simulator get a jolt every time they answer a period question wrong, pushing households to talk about menstruation openly instead of around it.
Launch · 10 Oct 2023
Launch of Sirona's 100% rash-free sanitary pads with actor Barkha Singh as brand advocate, fronting a digital video on why skin-friendly period products matter; she also became the face for the menstrual cups.
Talent: Barkha Singh.
Purpose · 18 May 2022
Menstrual Hygiene Day film about two sisters: when one hides her pad from their father, the younger wraps her toothpaste and water bottle in brown paper to make the point that period products need no hiding. Ran 16 to 28 May with a social activity asking people to post their period support buddy.
Marketing leadership
As reported in the trade press, with the date and the article.
Against healthcare peers
Confirmed deals only. The full healthcare leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Sirona | 0 | 0 | 3 | – | 25 May 2024 |
| Fortis Healthcare | 2 | 3 | 3 | Running and fitness | 23 Jul 2026 |
| Herbalife | 2 | 2 | 3 | Cricket | 2026 |
| Revital-H | 1 | 1 | 6 | Kabaddi, hockey, tennis and more | 26 Feb 2026 |
| Cipla | 0 | 2 | 9 | – | 30 Jul 2026 |
Where peers sponsor and Sirona doesn't
| Property | Peers on it |
|---|---|
| Patna Pirates | Revital-H |
| TCS World 10K Bengaluru | Fortis Healthcare |
| Indian Premier League | Herbalife |
| Women's Premier League | Herbalife |
| Tata Steel World 25K Kolkata | Fortis Healthcare |
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