Amul × SulaFest, 2026
- Brand
- Amul · Food
- Property
- SulaFest · Sula Vineyards
- Tier
- Partner
- Date
- 2026
- Source
- Media Infoline
Named among the festival's supporting partners for the 15th edition.
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Amul's other deals
Other · 7 May 2026
The topical hoarding series that has run since 1966, in which the polka-dotted Amul moppet comments on the week's news. Rahul daCunha inherited it from his father Sylvester, who created it at ASP with art director Eustace Fernandes on a free hand from Verghese Kurien. The May 2026 edition marked Karan Johar's Met Gala debut.
Other · 2026
Amul's decades-old daily topical cartoon campaign, India's longest-running ad property, continued through 2026 with witty reactions to current events, including a tribute to the Manipuri film Boong's BAFTA win and a doodle marking Farhan Akhtar's Hollywood debut as Ravi Shankar in Sam Mendes' Beatles biopic.
Associate · Event · 2026
Listed under "Associate Sponsors".
Sponsorship activation · 10 Dec 2025
Amul extended its four-year regional partnership with the Argentina Football Association and signed a new deal with Spain's football federation ahead of the 2026 FIFA World Cup, continuing its pattern of building topical creative around the teams it sponsors through the tournament.
Associate · Event · 2025
Associate partner; billed as Amul, the Taste of India.
Beverage · Event · 2025
Listed as "OFFICIAL BEVERAGE PARTNER".
Other · 5 Jun 2024
Amul used the re-release of the 1976 film Manthan, screened in the Classics section at Cannes and then in Indian theatres on 1 and 2 June, to retell the co-operative's founding story to younger consumers as it launched abroad. The film's song Mero Gaam Katha Parey has carried Amul's advertising for decades.
Beverage · Event · 2024
Listed as "OFFICIAL BEVERAGE PARTNER".
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