Week of 6 Jul 2026
11 campaigns dated this week, confirmed rows only. Most sponsorships are announced with a season, not a day, so they sit on their property pages rather than in a week.
India
10 campaigns
Ad film · 6 Jul 2026
A campaign film marking TVS Apache crossing 7 million global riders, built to open the brand's next chapter around customer obsession and inspiring a new generation of riders.
Launch · 6 Jul 2026
Sansaar's entry into bedding, fronted by ambassador Ranveer Singh and built around sleep as the base of a good day; an integrated rollout across TV, print, OOH, digital and dealer outlets.
Talent: Ranveer Singh.
Digital/social · 6 Jul 2026
A campaign fronted by siblings Arjun Kapoor and Anshula Kapoor that reimagines the peace-sign hand gesture as a 'piece' sign, opening with cryptic social posts before a reveal film promoting KFC's July buy-one-get-one bucket deal.
Talent: Arjun Kapoor, Anshula Kapoor.
Integrated campaign · 7 Jul 2026
The second chapter of Kotak's 'Hausla' brand platform, arguing that aspiration alone is not enough and that conviction is what converts intent into meaningful financial decisions.
Ad film · 7 Jul 2026
Sourav Ganguly signed as brand ambassador for a TVC aimed at insurance advisors rather than buyers: the fearless-captain idea is mapped onto the agent as micro-entrepreneur, with the platform's AI tools, instant commission payouts and reach across 98% of PIN codes as the reasons to play openly. Rolled out on digital and broadcast.
Talent: Sourav Ganguly.
Integrated campaign · 8 Jul 2026
Radio City's silver-jubilee brand campaign, launched 3 July 2026, tells one real story a day for 25 days of radio reuniting families, mobilising communities and helping in crises, through on-air storytelling, RJ conversations, listener testimonials, promos and an original anthem, answering the line that radio is dead.
Integrated campaign · 10 Jul 2026 · Reported value Rs 3,000
PolicyBazaar's largest-ever insurance-awareness drive, appointing Amitabh Bachchan as brand ambassador for a series of films in which he plays a familiar family elder urging loved ones to stop delaying decisions on health and term insurance, aligned with IRDAI's 'Insurance for All' push and building on the company's 18-year, Rs 3,000-crore-plus investment in awareness.
Talent: Amitabh Bachchan.
Digital/social · 11 Jul 2026
A social-first, creator-style launch for Sparx's Chunky Sole Sandals playing on the coincidence between the product name and actor Chunky Pandey, who interrupts a creator's unboxing video; part of Sparx's wider Summer Swag platform.
Agency: Mudra. Talent: Chunky Pandey.
Ad film · 11 Jul 2026
A brand campaign that argues the perfect moment beats the perfect picture, with a film shot entirely on POCO phones about hostel nights, first paychecks and road trips; rolled out on digital and social for young creators and students.
Integrated campaign · 11 Jul 2026 · Reported value 3.5 lakh
Pan-India 360-degree campaign for the company's 17th anniversary ('Jaro Day') built on learner stories of non-linear career growth through upskilling, with digital storytelling and community events; it also plugged 3.5 lakh learners and a 49% women workforce.
Gulf
1 campaign
Experiential · 10 Jul 2026
The mall handed part of its indoor floor to the Ripe Market over three weekends in July, turning it into a stalls hub for UAE home-grown brands, artisans and small businesses selling leather goods, jewellery, skincare, decor and fashion, with the makers themselves behind the tables.