Week of 29 Jun 2026
14 campaigns dated this week, confirmed rows only. Most sponsorships are announced with a season, not a day, so they sit on their property pages rather than in a week.
India
10 campaigns
Launch · 29 Jun 2026
A campaign film for the Reno16 Series featuring Janhvi Kapoor as an aspiring musician overcoming self-doubt, built around a reimagined version of the song Jugni and integrating the Reno16's AI editing and the OPPO Enco Air5 into the story.
Talent: Janhvi Kapoor.
Integrated campaign · 29 Jun 2026
KEI Industries signed actor Rashmika Mandanna as brand ambassador for an integrated 360-degree campaign built around a new TVC on television and digital, under the line 'Har Tension Sahe, Chalti Rahe', to deepen consumer engagement with its wires and cables range.
Talent: Rashmika Mandanna.
Digital/social · 30 Jun 2026
A collaboration with Zomato that used house colours as delivery landmarks: for 15 days the food-delivery app showed colour identifiers on nearly four million orders, backed by a digital film about a delivery partner navigating by house colour instead of street address.
Agency: White Rivers Media.
Rebrand · 1 Jul 2026
A new identity for the branded-content and brand-solutions arm previously called NDTV Brand Studio, carrying forward the network's public-interest campaigns such as Banega Swasth India and Save Our Tigers along with its summit and awards properties.
Launch · 1 Jul 2026
KFC India launched the Double Chicken Dynamite -- two Zinger fillets layered with Korean noodles, spicy mayo, cheese and bold spices -- via a campaign built around unlikely food pairings, fronted by CMO Suhayl Limbada's commentary on India's taste for unconventional combinations.
Purpose · 1 Jul 2026
An investor-awareness initiative, 'WealthCare', timed to National Doctors' Day and aimed at promoting the financial well-being of doctors.
Integrated campaign · 3 Jul 2026
Nine short films on everyday payment moments (bills, travel bookings, EMI purchases, contactless taps, merchant offers, secure online payments) arguing that the card delivers rewards, security and experiences beyond the transaction. Eight weeks across social, digital TV, OTT and cinemas in several Indian languages.
Experiential · 3 Jul 2026
To mark Prime Day's 10th year in India, Amazon lit up Mumbai's Bandra-Worli Sea Link and the Asiatic Library in its signature blue using projection mapping ahead of the July 4-6 sale, amplified by creators documenting the installations online.
Integrated campaign · 4 Jul 2026
Asian Paints partnered with Zomato to spotlight India's habit of using house colours, not addresses, as directions; a digital film follows a Zomato delivery partner navigating by colour, and the idea was rolled out live across roughly four million Zomato orders for 15 days.
Agency: White Rivers Media.
Integrated campaign · 4 Jul 2026
An integrated campaign marking Snitch's sixth anniversary alongside its annual Birthday Sale, told through three digital films (college, office, cafe) where a character's stylish outfit gets mistaken for a birthday celebration.
Gulf
4 campaigns
Purpose · 29 Jun 2026
Saudia built cooling technology into the traditional Ihram garment worn by Hajj pilgrims while keeping it compliant with religious requirements. More than 14,000 garments were distributed, generating a reported 237 million impressions, and the initiative took a Cannes Bronze in Corporate Purpose and Social Responsibility.
Experiential · 29 Jun 2026
International travellers collect stickers inspired by Saudi cities and traditional crafts, bought at the Saudia Store and selected Riyadh and Jeddah retailers, and redeem them for up to 1.5kg of extra baggage allowance. Saudia reported more than 39,000 stickers redeemed across 22 countries, and the work won Silver and Bronze Lions at Cannes.
Experiential · 29 Jun 2026
Ooredoo's own mass-participation event, now fifteen years old, opened registration for a January 2027 race on the Corniche expecting 25,000 runners. The edition added a Family Run for children aged four to ten, a 42km relay and an Arab Category for elite runners holding an Arab passport, plus a new route past Souq Waqif and the Amiri Diwan.
Ad film · 2 Jul 2026
A film about twin sisters through illness, where the companion is revealed at the end never to have existed. It reframes the story as one about the loneliness of serious illness and puts the hospital forward as human presence rather than technology.
Agency: Saatchi & Saatchi Middle East.