Fried Chicken Month: Peace Sign to Piece Sign
A campaign fronted by siblings Arjun Kapoor and Anshula Kapoor that reimagines the peace-sign hand gesture as a 'piece' sign, opening with cryptic social posts before a reveal film promoting KFC's July buy-one-get-one bucket deal.
| Brand | KFC / Pizza Hut India (Sapphire, Devyani franchisees) |
|---|---|
| Agency | Not named |
| Talent | Arjun Kapoor, Anshula Kapoor |
| Channels | social, on-ground |
| Source | afaqs! |
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