Rashmika Mandanna brand ambassador -- 360 campaign
KEI Industries signed actor Rashmika Mandanna as brand ambassador for an integrated 360-degree campaign built around a new TVC on television and digital, under the line 'Har Tension Sahe, Chalti Rahe', to deepen consumer engagement with its wires and cables range.
| Brand | KEI Wires |
|---|---|
| Agency | Not named |
| Talent | Rashmika Mandanna |
| Channels | TV, digital |
| Source | KEI Industries Ltd. |
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