Go-Low front-page mirror
To launch the Go-Low ice cream range, limited-edition Hindustan Times copies in Delhi, Noida and Gurgaon carried a mirror embedded in the advertisement so a reader saw their own 'guilt-free smile'. Conceptualised by HT Impact Lab and extended into creator reels on Instagram.
| Brand | Mother Dairy |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | print, social |
| Source | exchange4media |
More from Mother Dairy
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Aaya Mausam Ice Cream KaAd film · 6 May 2026 | Ad film | – | 6 May 2026 |
| Isey Uthao, Baaki Sab Pe Pause LagaoIntegrated campaign · 30 Apr 2026 | Integrated campaign | Ogilvy India | 30 Apr 2026 |
| #TheSafalWayToRechargeDigital/social · 28 Apr 2026 | Digital/social | Ogilvy India | 28 Apr 2026 |
| Mann Ka KhaoIntegrated campaign · 16 Nov 2025 | Integrated campaign | – | 16 Nov 2025 |
| Aai Jaisi MumbaiRegional · 16 May 2025 | Regional | Ogilvy India | 16 May 2025 |
| #MotherPromiseAd film · 24 Apr 2023 | Ad film | Ogilvy India | 24 Apr 2023 |
| #KhaanePeKehnaDigital/social · 1 Sep 2022 | Digital/social | DDB Mudra North | 1 Sep 2022 |