Sweetest City Challenge

Confectionery brand Alpenliebe partnered with Swiggy on the 'Sweetest City Challenge', a cause campaign across more than 20 cities urging customers to greet and thank delivery partners, built on survey findings that a quarter of deliveries end without any acknowledgement.

Brand	Swiggy
Agency	Not named
Talent	Not named
Channels	on-ground
Source	afaqs!