Built on Hisense's official FIFA World Cup 2026 sponsorship: a '3 AM Club' social contest on Meta platforms with FIFA merchandise for late-night fans, radio-led fan activations with Radio Mirchi and Radio Mango in Kolkata, Guwahati and Kerala, bus-shelter and hoarding OOH in metros and Kerala, in-store viewing demos, and cashback and free-TV offers across Hisense and Toshiba televisions.
