Week of 1 Jun 2026
15 campaigns dated this week, confirmed rows only. Most sponsorships are announced with a season, not a day, so they sit on their property pages rather than in a week.
India
11 campaigns
Rebrand · 1 Jun 2026
A brand refresh billed as 'VIP 2.0', launched with cinematic product films by McCann India for three new collections: VIP Classic (premium finishes, expandable), VIP Flex (front-access Flexi Flap panel) and VIP Pod (cup and phone holders, suspension wheels).
Agency: McCann India.
Sports · 2 Jun 2026
JioStar and the ICC's campaign to grow mainstream fandom for India's women's cricket team ahead of the T20 World Cup 2026, anchored by a film about unconscious bias in cricket fandom, a promotional film with Alia Bhatt and Sharvari Wagh, and a #T20CreatorClub creator programme, spanning TV, digital and original programming on JioHotstar and Star Sports.
Talent: Alia Bhatt, Sharvari Wagh.
Digital/social · 3 Jun 2026
A five-part AI-powered mini drama series launched alongside the realme 16T 5G, following a Gen-Z vlogger transported to a medieval kingdom who uses the phone's features to navigate the story.
Ad film · 4 Jun 2026
Campaign that introduces Shah Rukh Khan as Visa's brand ambassador for India, aimed at affluent consumers who prize experiences over ownership, and launches Visa.co.in as a hub of curated travel, dining and entertainment privileges. Nods to older global Visa films by bringing back the orangutan and the tuk-tuk driver.
Talent: Shah Rukh Khan.
Digital/social · 4 Jun 2026
A campaign for the company's waterproofing range launched under the line Walls Don't Lie. The trade report is a short note and gives no agency, cast or media plan beyond the name and the product focus.
Launch · 5 Jun 2026
A co-branded wedding luggage collection with Safari Industries, designed for destination weddings, bridal trousseaus and newlywed travel, turning what the brands called an overlooked wedding category into part of the celebration.
Launch · 5 Jun 2026
A campaign built around Licious's expansion into the momos category, tapping into India's momo culture to promote its new frozen momo range; trade press reported the campaign reaching over 18 million consumers with sales growth of up to 5.2x in Mumbai, Bengaluru and Delhi-NCR.
Regional · 5 Jun 2026
Catch's first regional-first film, in Bengali with Subhashree Ganguly, reworks the brand line as 'Karon Khabar Shudhu Matro Khabar Hoye Na' and lands on 'Haathe Dhoye Jaye, Catch Kore Naaye'; a two-minute film, 60-second cuts and a Jamai Shoshti festive edit for West Bengal, with dedicated Bengal social handles.
Agency: Dentsu. Talent: Subhashree Ganguly.
Purpose · 5 Jun 2026
An environmental-action campaign that mobilised communities across South India, extending Axis Bank's long-running 'Open' brand platform into sustainability activism.
Ad film · 6 Jun 2026
Oberoi Realty's first official brand film for its Worli landmark Three Sixty West, released after the project's homes were occupied; a restrained, story-led film about the design thinking and ambition behind the development rather than a sales pitch, reflecting the project's discreet, exclusive positioning.
Digital/social · 6 Jun 2026
India-only film for Duo's birthday month that treats a lost streak like a death in a TV soap: a family mourns it until one last lesson brings it back, dramatising the Streak Revival feature. Made by One Hand Clap and pushed with creator collaborations and replies to users who had lost long streaks.
Agency: One Hand Clap.
Gulf
4 campaigns
Digital/social · 2 Jun 2026
A five-day fare push offering up to 20 percent off across every destination on the network, bookable 2 to 6 June for travel through the end of the month, sold through the airline's own site, app and call centre. Chief Commercial Officer Paul Carroll fronted the announcement.
Sponsorship activation · 3 Jun 2026
Ma'aden and the Aston Martin Aramco Formula One team put a bespoke Ma'aden livery on the car for the Monaco Grand Prix, as the centrepiece of a campaign tracing the metals and minerals Ma'aden mines into the components used in racing, technology and infrastructure. CEO Bob Wilt framed it as an argument aimed at the next generation of engineers and geologists.
Purpose · 5 Jun 2026
Bayut and dubizzle gathered brokerage founders and chief executives from across the UAE property sector to record short messages of appreciation for the country's leadership and the conditions it created for their businesses. The campaign deliberately carries a collective message rather than promoting any one firm.
Integrated campaign · 7 Jun 2026
Jazeera's summer 2026 platform, pushing travellers to immerse themselves in a destination rather than tick it off, named across Europe, the Caucasus, Central Asia and the Middle East. The airline hung a summer sale of up to 30 percent off, promo code J9SUMMER, on the same idea.