Mother of All Momos
A campaign built around Licious's expansion into the momos category, tapping into India's momo culture to promote its new frozen momo range; trade press reported the campaign reaching over 18 million consumers with sales growth of up to 5.2x in Mumbai, Bengaluru and Delhi-NCR.
| Brand | Licious |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | digital |
| Source | MediaNews4U |
More from Licious
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Chennai campaign with Saranya Ponvannan and Sruthi HariharanRegional · 29 Jul 2026 | Regional | – | 29 Jul 2026 |