Week of 25 May 2026
9 campaigns dated this week, confirmed rows only. Most sponsorships are announced with a season, not a day, so they sit on their property pages rather than in a week.
India
7 campaigns
Influencer · 25 May 2026
OWND partnered with gaming content creator Payal Gaming to launch the 'Gamer Drop,' a capsule collection and campaign aimed at young, gaming-culture shoppers of the value-fashion brand.
Talent: Payal Gaming.
Influencer · 25 May 2026
A scripted microdrama series made with The Viral Fever aimed at young India, using serialised short-form storytelling to build familiarity with investing rather than a straight ad film.
Integrated campaign · 28 May 2026
Paisabazaar signed cricketer Irfan Pathan to front the latest edition of its Credit Premier League, a gamified contest that rewards users with the highest credit scores nationally and state by state. The film borrows cricket's competitive language to make checking and improving a credit score feel like a sport, and ran across television, digital and social.
Agency: Magic Circle. Talent: Irfan Pathan.
Integrated campaign · 28 May 2026
Flipkart Fashion launched 'GRWM GRWM' (a play on 'Get Ready With Me', read as 'Garam Garam'), a trend-led end-of-season sale fronted by a TVC jingle and more than 1,000 creators posting fashion content on Meta and YouTube, aimed at Gen Z shoppers.
Sports · 30 May 2026
SOCIAL brought back its cricket-season property with three digital films on match-day rituals (the superstitious fan who will not change seats, the self-appointed analyst, friends dragging each other out for the qualifiers), backed by team-inspired menus, beer-bucket offers, merchandise and decor across outlets in nine cities from 28 March to 31 May 2026.
Experiential · 30 May 2026
An office activation for Menstrual Hygiene Day that put colleagues through a simulated menstrual cramp challenge and filmed their reactions, to make the case that period pain is routinely underestimated at work.
Launch · 30 May 2026
A fashion film for the Originals low-profile range covering the Tokyo, Japan, Taekwondo and Italia silhouettes, shot in urban settings in the style of old sport photography. Suhana Khan wears head-to-toe Originals looks as the face of the collection.
Talent: Suhana Khan.
Gulf
2 campaigns
Experiential · 26 May 2026
A seasonal activation for the Hajj travel window, staffed at Kuwait International Airport, giving departing pilgrims roaming bundles and connectivity support for the journey to the holy sites. Ooredoo ran it as a service-led brand presence rather than a price offer.
Experiential · 28 May 2026
Ounass moved off the screen and into physical retail with Stage, a Dubai activation format that lets the brands it stocks run temporary takeovers, installations and experiential showcases rather than sit only as listings on the site.