Coolie on-package advertising
Amazon India turned more than 4 lakh delivery boxes across seven cities into promotional media for the Rajinikanth film Coolie, printing cinematic visuals and a collectible perforated badge on packages to connect fans with the film at their doorstep.
| Brand | Amazon India |
|---|---|
| Agency | Not named |
| Talent | Rajinikanth, Aamir Khan, Nagarjuna, Shruti Haasan, Pooja Hegde |
| Channels | on-ground |
| Source | afaqs! |
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