Britannia
The company behind Britannia, with 13 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Regional · 25 Aug 2026
Milk Bikis printed words from three Thirukkural couplets across the biscuits themselves, randomised between packs, so children in Tamil Nadu have to collect and arrange them to complete a verse. Built with the agency Talented around themes of friendship, learning and perseverance.
Agency: Talented.
Ad film · 27 Feb 2026
A TVC for the Cheeze Dipped Crunchy Layered Sandwich in which Rishabh Pant and Jemimah Rodrigues argue the crunch-versus-melt case, the first time 50-50 has paired a male and a female cricketer. The old 'Na Re Naa Naa' jingle returns in a reworked version.
Agency: Mullen Lowe Lintas. Talent: Rishabh Pant, Jemimah Rodrigues.
Digital/social · 13 Feb 2026
Three short digital films for Britannia Cake Fudge It Choco Brownie dramatised awkward relationship mishaps (a mistaken group text, an accidental confession), paired with on-ground activations that put relatable one-liners up in public spaces in Mumbai.
Agency: Tilt Brand Solutions.
Integrated campaign · 11 Dec 2025
Aamir Khan came on as the face of NutriChoice for a set of slice-of-life films arguing that one small good decision, such as skipping sugar in tea, makes the following one easier. Ran alongside the launch of a 100% millets apple cinnamon cookie.
Agency: Lowe Lintas. Talent: Aamir Khan.
Digital/social · 26 Sep 2025
Britannia took a tea seller's viral 'chai kha lo' chant and had music creator Yashraj Mukhate turn it into a Chai Anthem, then ran a set of 20-second films by McCann Worldgroup set in hostels and on train journeys around dunking a Good Day in tea.
Agency: McCann Worldgroup India. Talent: Yashraj Mukhate.
Regional · 18 Jul 2025
A Tamil Nadu Day campaign built on the local habit of biting Milk Bikis biscuits into shapes, recreating the state's cultural icons and landmarks across 80 pincode-targeted billboards in 19 districts, district-specific print creatives and a stop-motion film.
Agency: Talented.
Digital/social · 23 May 2025
A partnership with World Chess Champion Gukesh Dommaraju built around a QR-code virtual chess challenge on Milk Bikis packs, fronted by a fully AI-generated film in which every frame of Gukesh's appearance, voice and expression was synthetically produced.
Agency: Hogarth India. Talent: Gukesh Dommaraju.
Purpose · 7 Mar 2025
A special-edition Marie Gold pack reshaped both the biscuit and packaging to mirror the exact dimensions and hit points of Paralympian Avani Lekhara's gold-medal-winning shots at Paris 2024, the brand's first redesign of its biscuit itself, launched with a film and pushed onto quick commerce.
Agency: Talented. Talent: Avani Lekhara.
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Digital/social · Sep 2024
An interactive contest inviting consumers to design the next 50-50 biscuit shape via a QR-code platform with an AI scoring tool, fronted by a digital-avatar Ravi Shastri playing a 'Chief Selector' judging the submissions.
Agency: Schbang. Talent: Ravi Shastri.
Rebrand · 27 Jun 2024
Britannia relaunched Little Hearts with redesigned packaging and a film built around puppies, chosen to stand in for the feeling of popping a heart-shaped biscuit. Conceptualised by Lowe Lintas Bangalore.
Agency: Lowe Lintas.
Festive · 15 Jan 2024
A Pongal campaign for Tamil Nadu built on an AR filter that made a pot of milk boil over on the user's phone, with the Winkin' mascot at the centre. Schbang handled it and Tamil influencers including Mani Megalai and Deepika Venkatachalam extended it.
Agency: Schbang. Talent: Mani Megalai, Deepika Venkatachalam.
Ad film · 3 Oct 2021
A launch film for the Treat Stix chocolate wafer roll in which a younger brother, caught taking his sibling's snack, moonwalks out of the room with it hidden behind his back. Aimed at eight to twelve year olds and made by Grey Bangalore.
Agency: Grey India.
Purpose · 21 Aug 2020
A television film released on World Entrepreneurship Day arguing that a homemaker already has the leadership, financial and negotiation skills of an entrepreneur and only lacks the confidence to start. It seeded the My Marie Gold My Startup platform that ran for several seasons.
Agency: Lowe Lintas.
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