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Ad filmIndia23 Aug 2022

Layers of protection privacy film (India edition)

The India cut of WhatsApp's global privacy campaign, made by BBDO India and directed by Prakash Varma. A father and son hold an intensely personal conversation in a crowded restaurant and stadium while the crowds vanish and doors lock around them, standing in for end-to-end encryption, two-step verification and hidden online presence.

BrandMeta India (Instagram, WhatsApp)
AgencyBBDO India
TalentNot named
ChannelsTV, digital
SourceMediaNews4U

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