WhatsApp privacy campaign with Anushka Sharma
WhatsApp put Anushka Sharma at the centre of a privacy push built on the idea that women open up when a friend reaches out privately. It launched alongside the Silence Unknown Callers and Privacy Checkup features and used a series of mirrored messages to push people to check in on someone.
| Brand | Meta India (Instagram, WhatsApp) |
|---|---|
| Agency | Not named |
| Talent | Anushka Sharma |
| Channels | digital, social |
| Source | MediaNews4U |
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