Volvoverse - XC40 Recharge launch in the metaverse

The XC40 Recharge, Volvo's first EV for India, was launched by MD Jyoti Malhotra inside a virtual world built by Mindshare India with WPP sister agencies, pitched as the first EV launch in the metaverse and as a low-carbon alternative to a physical event.

Brand	Volvo Cars
Agency	Not named
Talent	Not named
Channels	digital
Source	MediaNews4U