Volvo Cars
Volvo Cars has 2 campaigns on record and no confirmed sponsorships yet.
2 of 2 rows confirmed on their sourceHow we check
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Campaigns
With the agency and talent where the trade press named them.
Purpose · 12 Feb 2025
National Road Safety Month film in which Volvo Cars India and artist Dr Subodh Kerkar staged a social experiment with a life-saving twist; the Instagram video passed six million views and was picked up by influencers.
Talent: Subodh Kerkar.
Launch · 26 Jul 2022
The XC40 Recharge, Volvo's first EV for India, was launched by MD Jyoti Malhotra inside a virtual world built by Mindshare India with WPP sister agencies, pitched as the first EV launch in the metaverse and as a low-carbon alternative to a physical event.
Marketing leadership
As reported in the trade press, with the date and the article.
Against automotive peers
Confirmed deals only. The full automotive leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Volvo Cars | 0 | 0 | 2 | – | 12 Feb 2025 |
| Maruti Suzuki | 12 | 7 | 3 | Culture, arts and literature | 2026 |
| Hyundai India | 4 | 5 | 7 | Film | 12 Jun 2026 |
| Hero MotoCorp | 12 | 7 | 10 | Running and fitness | 2027 |
| Royal Enfield | 5 | 4 | 11 | Motorsport | 2 Sep 2026 |
Where peers sponsor and Volvo Cars doesn't
| Property | Peers on it |
|---|---|
| Kaun Banega Crorepati season 17 | Maruti Suzuki, Hero MotoCorp |
| Jaipur Literature Festival | Maruti Suzuki, Hero MotoCorp |
| Comic Con India | Maruti Suzuki |
| Serendipity Arts Festival | Royal Enfield |
| Filmfare Awards | Hyundai India |
| Dharamshala International Film Festival | Royal Enfield |
| Kaun Banega Crorepati season 18 | Maruti Suzuki |
| Dubai Desert Classic | Hero MotoCorp |
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