Family Premier League
A photo contest that split holidaymakers into eight team personalities such as Beach Indians and Mountain Super Kings, each captained by a cricketer and their family. Seventy-five holidays were given away to mark seventy-five years of the Mahindra Group.
| Brand | Club Mahindra |
|---|---|
| Agency | Not named |
| Talent | Dinesh Karthik, Umesh Yadav, Piyush Chawla, Yuzvendra Chahal, Jemimah Rodrigues, Sanju Samson, Bhuvneshwar Kumar, Karun Nair |
| Channels | digital, social |
| Source | MediaNews4U |
More from Club Mahindra
| Campaign | Type | Agency | Date |
|---|---|---|---|
| #MeetTheRealSantaFestive · 18 Dec 2023 | Festive | – | 18 Dec 2023 |
| #HappyHolidaysHappyFamiliesAd film · 12 Sep 2023 | Ad film | – | 12 Sep 2023 |
| We Cover India. You Discover IndiaIntegrated campaign · 23 Feb 2021 | Integrated campaign | – | 23 Feb 2021 |