Heartbreak / Mind Drive (Octavia RS)
Skoda Auto India and agency BBH India built the 'Heartbreak' campaign around fandom for the Octavia RS, including an Octavia RS Non-Owner's Manual and a Driver's Seat Perfume, then extended it with 'Mind Drive', a hypnosis experience letting fans feel the RS without a test drive.
| Brand | Skoda Auto India |
|---|---|
| Agency | BBH India |
| Talent | Not named |
| Channels | experiential |
| Source | BestMediaInfoMediaNews4U |
More from BBH India
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| CaratLane | Written in the StarsRegional · 5 Dec 2025 | Regional | BBH India | 5 Dec 2025 |
| Oaksmith | Oaksmith Style Studio with Vijay VarmaDigital/social · 12 Nov 2024 | Digital/social | BBH India | 12 Nov 2024 |
| HDFC ERGO | Shubh Diwali, Surakshit DiwaliFestive · 30 Oct 2024 | Festive | BBH India | 30 Oct 2024 |
| UpGrad | #AageKiSochoAd film · 23 Jan 2024 | Ad film | BBH India | 23 Jan 2024 |
| Oaksmith | #ChangetheChantSports · 18 Nov 2023 | Sports | BBH India | 18 Nov 2023 |
| DP World | We move Cricket, so that Cricket moves youSponsorship activation · 30 Oct 2023 | Sponsorship activation | BBH India | 30 Oct 2023 |
| Philips India (Versuni, Preethi) | Hawa zor se, bina shor keAd film · 9 May 2022 | Ad film | BBH India | 9 May 2022 |
| Philips India (Versuni, Preethi) | Beauty that moves youAd film · 4 Mar 2022 | Ad film | BBH India | 4 Mar 2022 |
More from Skoda Auto India
| Campaign | Type | Agency | Date |
|---|---|---|---|
| G.O.A.T - Greatest On A TrackIntegrated campaign · 23 May 2026 | Integrated campaign | – | 23 May 2026 |
| Kushaq facelift DDLJ-themed teaserDigital/social · 18 Jan 2026 | Digital/social | – | 18 Jan 2026 |
| Skoda SuperstarsIntegrated campaign · 28 Apr 2025 | Integrated campaign | – | 28 Apr 2025 |
| Ranveer Singh as first Brand SuperstarIntegrated campaign · 20 Feb 2025 | Integrated campaign | – | 20 Feb 2025 |
| Slavia five-film series (Made of what really matters)Integrated campaign · 26 Aug 2022 | Integrated campaign | Publicis Worldwide India | 26 Aug 2022 |