#AageKiSocho
A pan-India brand campaign by BBH India, directed by Anupam Mishra and produced by Belief Films, that takes aim at career 'snoozing' culture among working professionals and urges upskilling in areas like data science, AI and machine learning; it ran on upGrad's digital platforms and throughout Shark Tank India Season 3.
| Brand | UpGrad |
|---|---|
| Agency | BBH India |
| Talent | Not named |
| Channels | digital, TV |
| Source | Exchange4media |
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