CookieRun India launch with The Great Khali
The India launch of the running game, built around The Great Khali and a jingle, 'Oh Cookie run run run'. Alongside the Khali film came two 30-second spots drawing on comic running moments — a bride bolting from her wedding, a man fleeing a ghost — and a 15-second film for the refer-and-earn feature. Conceptualised by tgthr.
| Brand | Krafton India (BGMI) |
|---|---|
| Agency | tgthr. |
| Talent | The Great Khali |
| Channels | digital, social |
| Source | MediaNews4U |
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