Bhavya Mahakumbh QR
A special-edition QR code created for the Maha Kumbh Mela 2025, paired with soundbox and card-machine deployment across pilgrimage sites so pilgrims and merchants could pay for parking, food, transport and other services via UPI, wallets and cards, alongside an exclusive cashback offer for the festival.
| Brand | Paytm |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | on-ground |
| Source | BW Businessworld |
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