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Integrated campaignIndia5 Apr 2025

Safe Sun Ultra Rx SPF 60+ see-saw film

A brand film in which two young women on a see-saw list the compromises of regular sunscreens, from breakouts to white cast, until a third introduces the water-based Ultra Rx serum; it closes on the range's refreshed packaging. Ran on Jio and Hotstar, regional TV and social, with in-store branding behind it.

BrandLotus Herbals Safe Sun
AgencyNot named
TalentNot named
ChannelsOTT, TV, social, in-store, digital
SourceMediaNews4U

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