A23 Cares
Responsible-gaming film with Smriti Mandhana, shown flagging through a packed day until her coach tells her to rest, to push the app's daily limits, budgets and break reminders. A 35-second spot on TV, OTT, online video and social in seven languages.
| Brand | A23 |
|---|---|
| Agency | Not named |
| Talent | Smriti Mandhana |
| Channels | TV, OTT, digital, social |
| Source | Financial Express |
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