NPCI (RuPay, UPI, BHIM) × Indian Premier League, 2023
- Brand
- NPCI (RuPay, UPI, BHIM) · Payments & fintech
- Property
- Indian Premier League · Board of Control for Cricket in India
- Tier
- Official partner
- Date
- 2023
- Source
- Indian Premier League (via Internet Archive)
Listed under "OFFICIAL PARTNERS" on the IPL sponsor wall.
Credits
No credits yet. The brand, agency and organiser people who made this deal can add theirs; credits appear once confirmed from a work email.
Worked on this deal? Add your credit
NPCI (RuPay, UPI, BHIM)'s other deals
Digital/social · 24 Aug 2026
RuPay launched a microdrama IP called Tiny Talkies and opened it with a nine-episode arranged-marriage comedy in which the brand sits inside the story rather than in an ad break. The agency tgthr. Originals made it.
Agency: tgthr..
Ad film · 4 Apr 2026
A campaign for the BHIM payments app fronted by MS Dhoni, showing him in ordinary payment situations rather than as a cricketer, to sell the app on calm, trust and simplicity. Built by Tilt Brand Solutions for high-frequency running across social and digital.
Agency: Tilt Brand Solutions. Talent: MS Dhoni.
Associate sponsor · League · 2026
Listed as an IPL 2026 premier partner at league level.
Associate sponsor · TV show · 2026
Signed to season 18 of Kaun Banega Crorepati as a co-powered by sponsor, in Sony's pre-launch roster of more than 25 sponsors.
Presenting · Event · 2026
Presented by; also carried the cardholder pre-sale window on 15 October 2025.
Presenting · Event · 2026
Listed under "PREMIER PARTNERS" on the IPL sponsor wall.
Banking · Event · 2026
"enhances the festival experience with the introduction of RuPay Amplified Access" — pre-sale window, fan pit and a covered experience zone.
Presenting · Event · 2026
"Sunburn Festival 2026 is presented by Rupay and driven by Hyundai."
Follow NPCI (RuPay, UPI, BHIM)
One email when NPCI (RuPay, UPI, BHIM) signs something new.