Paytm × Global Fintech Fest, 2026

Regional · 13 Jan 2025

A special-edition QR code created for the Maha Kumbh Mela 2025, paired with soundbox and card-machine deployment across pilgrimage sites so pilgrims and merchants could pay for parking, food, transport and other services via UPI, wallets and cards, alongside an exclusive cashback offer for the festival.

Associate · Event · 2025

Associate Partner at the event; wording as printed on the official partner page.

Integrated campaign · 23 May 2024

A series of ad films across media channels promoting Paytm's core payment products -- UPI transfers, Scan and Pay, Soundbox, UPI Lite wallet, Credit Card on UPI, and recharges/bill payments -- built around the line 'Jab bhi India future ka plan banaega, humein uske beecho beech paayega,' positioning Paytm as a lifelong partner in India's growth.

Digital/social · 2 Apr 2024

A user-generated-content contest campaign inviting Paytm users across India to share their first or most memorable Paytm moment under the hashtag #MeraPehlaPaytm, with an iPhone 15 Pro Max and cash vouchers as prizes for the most creative entries, celebrating the app's role in everyday digital-payment habits.

Official partner · Event · 2023

Listed as "OFFICIAL UMPIRE PARTNER".

Co-branded campaign · Film · 2015

The first digital-only Hindi film campaign: Red Chillies made a co-branded video of the leads talking about the Paytm offer, Paytm ran it on its app and site, pushed notifications to its 11-crore user base, and gave 10 per cent cashback on every Dilwale ticket bought through the Paytm wallet.