Paytm
The company behind Paytm, with 3 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Regional · 13 Jan 2025
A special-edition QR code created for the Maha Kumbh Mela 2025, paired with soundbox and card-machine deployment across pilgrimage sites so pilgrims and merchants could pay for parking, food, transport and other services via UPI, wallets and cards, alongside an exclusive cashback offer for the festival.
Integrated campaign · 23 May 2024
A series of ad films across media channels promoting Paytm's core payment products -- UPI transfers, Scan and Pay, Soundbox, UPI Lite wallet, Credit Card on UPI, and recharges/bill payments -- built around the line 'Jab bhi India future ka plan banaega, humein uske beecho beech paayega,' positioning Paytm as a lifelong partner in India's growth.
Digital/social · 2 Apr 2024
A user-generated-content contest campaign inviting Paytm users across India to share their first or most memorable Paytm moment under the hashtag #MeraPehlaPaytm, with an iPhone 15 Pro Max and cash vouchers as prizes for the most creative entries, celebrating the app's role in everyday digital-payment habits.
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