Lotus Herbals Safe Sun × Mumbai Indians, 2023

Launch · 7 Apr 2026

Launch film for the Safe Sun HydroActivated Sunscreen SPF 50+ fronted by Miss Universe Harnaaz Sandhu, built around everyday sunscreen failures such as patchy application and fading protection in an urban setting. Ran on Instagram, Facebook and YouTube, on JioStar CTV and Zee5, with a spot on Zee Bangla's Sa Re Ga Ma Pa, metro out-of-home, influencers and in-store promotion.

Talent: Harnaaz Sandhu.

Integrated campaign · 5 Apr 2025

A brand film in which two young women on a see-saw list the compromises of regular sunscreens, from breakouts to white cast, until a third introduces the water-based Ultra Rx serum; it closes on the range's refreshed packaging. Ran on Jio and Hotstar, regional TV and social, with in-store branding behind it.

Digital/social · 2 Apr 2024

A digital video in which three young women lay out their demands to someone across the table, revealed midway as what they want from a sunscreen serum. Aimed at Gen Z through programmatic buys in India, Nepal, Bangladesh and Dubai, with in-store point-of-purchase support.

Ad film · 20 Feb 2024

Office-set TVC in which Jacqueline Fernandez lets a colleague in on the serum behind her spot-free skin. Ran on general entertainment and regional TV channels, digital, e-commerce and social, with point-of-sale material across modern trade.

Talent: Jacqueline Fernandez.

Sponsorship activation · 13 Mar 2023

As principal sponsor of the Mumbai Indians women's team in the first Women's Premier League, Lotus ran a sun-protection campaign for its sports sunscreen fronted by Harmanpreet Kaur, Yastika Bhatia and Natalie Sciver, across social media and OTT.

Talent: Harmanpreet Kaur, Yastika Bhatia, Natalie Sciver.

Ad film · 9 Jan 2023

Brand ambassador Dia Mirza applies the Precious Brightening Day Creme and talks up its white peony extract and the 'Live Organic' line. The film ran on the brand's social channels and on Disney+ Hotstar around the series Moving in with Malaika.

Talent: Dia Mirza.

Integrated campaign · 7 Nov 2022

Lotus Make-Up signed Vaani Kapoor on a two-year deal to front its Proedit and Ecostay ranges, pitching the line as India's first vegan makeup brand. The brand film ran in multiplexes and the campaign carried across digital, OTT, OOH and the brand's own social handles.

Talent: Vaani Kapoor.

Product placement · Film · 2017

Placed by Brand Street India. The agency credited these four integrations with 60% business growth in the quarter, which is the closest thing on the record to what this end of the market is worth.