India Yamaha Motor × Comic Con India, 2025

Partner · Event · 2025

Named an 'Experiential Zone Partner' for the edition.

Partner · Event · 2025

Carried a branded experience zone on the official Chennai Comic Con 2025 page, headed 'yamaha'.

Sponsorship activation · 6 Dec 2024

Brand integration with Zee in which Sa Re Ga Ma Pa contestants composed and performed their own versions of Yamaha's Call of the Blue anthem, the first time the show had done that for a brand. Aired across Zee TV, Zee Tamil and Zee Telugu with a claimed cumulative reach of about 25 million viewers.

Integrated campaign · 19 Sep 2024

Fourth edition of Yamaha's flagship brand platform, aimed at first-time motorcycle buyers. The film shows children watching Yamaha's global models on a cinema screen and then finding them on the road outside, carried by a new anthem and the line 'Hear the Call Now'. Supported by Track Day, Call of the Blue Weekends, overnight tours and Blue Streaks community rides.

Partner · Event · 2024

Named among the edition's brands in the official wrap; Yamaha's own announcement describes a branded experience zone at the show without naming a tier.

Partner · Event · 2024

Yamaha Motor announced a partnership with this edition: 'Yamaha will set up a blue-themed experience zone at Comic Con.' No tier is named.

Integrated campaign · 16 Aug 2022

Third edition of the brand platform, with a film on young people from different walks of life whose aspiration to own a Yamaha turns into riding together. Came with the #MyCalloftheBlue contest (four winners sent to the Sepang MotoGP), Track Day and Blue Streaks rides, and an expansion of the Blue Square premium showroom network.