India Yamaha Motor
The company behind India Yamaha Motor, with 3 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Sponsorship activation · 6 Dec 2024
Brand integration with Zee in which Sa Re Ga Ma Pa contestants composed and performed their own versions of Yamaha's Call of the Blue anthem, the first time the show had done that for a brand. Aired across Zee TV, Zee Tamil and Zee Telugu with a claimed cumulative reach of about 25 million viewers.
Integrated campaign · 19 Sep 2024
Fourth edition of Yamaha's flagship brand platform, aimed at first-time motorcycle buyers. The film shows children watching Yamaha's global models on a cinema screen and then finding them on the road outside, carried by a new anthem and the line 'Hear the Call Now'. Supported by Track Day, Call of the Blue Weekends, overnight tours and Blue Streaks community rides.
Integrated campaign · 16 Aug 2022
Third edition of the brand platform, with a film on young people from different walks of life whose aspiration to own a Yamaha turns into riding together. Came with the #MyCalloftheBlue contest (four winners sent to the Sepang MotoGP), Track Day and Blue Streaks rides, and an expansion of the Blue Square premium showroom network.
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