Hamdard India (Rooh Afza)
The company behind Hamdard India (Rooh Afza), with 9 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Integrated campaign · 29 Aug 2026
Hamdard took its Safi syrup to 18-30 year olds with digital content, outdoor, skincare creators and doctors, plus a Natural Glow Partner integration in Amazon MX Player's series We Got You Girls; Safi Tablets went into south Indian general trade alongside.
Integrated campaign · 27 Aug 2026
Hamdard repositions the Safi syrup for eighteen to thirty year olds with a mix of digital content, outdoor in Delhi, Mumbai, Lucknow and Kolkata, creator partnerships and doctor voices, plus a Natural Glow Partner integration across the fifteen-episode Amazon MX Player show 'We Got You Girls'. A parallel south India push supports the launch of Safi tablets in general trade.
Purpose · 11 Apr 2026
A World Health Day umbrella for Hamdard Laboratories' preventive-health work: digital education content first, then CME programmes and Unani conclaves across eleven cities with the Ministry of AYUSH, folding in the 'Unani Ki Kahani' storytelling series.
Ad film · 3 Mar 2026
Innocean India's film casts the century-old sharbat as a constant across generations rather than a rediscovered trend, aimed at pulling Gen Z first-timers to the 'Drink of India'; rolled out on television and digital.
Agency: Innocean India.
Ad film · 5 Dec 2022
Dentsu's films show young women confident in their own skin and career choices, pitching the 100% almond oil for dry skin and hydration, with a follow-up memory film aimed at mothers of young children.
Agency: Dentsu.
Ad film · 26 Nov 2022
A winter campaign for the twelve-herb Joshina cough and cold remedy, built on catching a cold at the first sign rather than sitting out the seven-day cycle. Written by Dentsu.
Agency: Dentsu.
Ad film · 29 Aug 2022
Kriti Sanon and her sister Nupur front a 360-degree film that positions Safi's herbal blood purifier as the household skin specialist for acne, dark spots and glow, on GEC channels, digital, social and outdoor in Safi's strong markets.
Agency: Dentsu. Talent: Kriti Sanon, Nupur Sanon.
Purpose · 25 Feb 2022
The second phase of Hamdard's digital health campaign dedicated itself to the armed forces and police, adding free health camps in Delhi and Ghaziabad police colonies, check-ups at Hamdard Wellness Centres and discounts on Unani medicines.
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Ad film · 27 Apr 2018
Landmark: FCB Ulka's 90-second montage TVC used Rooh Afza's habit of mixing into everything as a metaphor for unity in diversity, set to 'zara ghulke zara milke, ye hai India meri jaan', to make the 111-year-old drink relevant to millennials.
Agency: FCB Ulka.
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