Atlee
Named in 14 campaigns and sponsorships on Monumentum.
From public trade-press reports, each linked below. A role is shown as reported on its date and may have changed since.
Campaigns and sponsorships
Product placement · Film · 7 Sep 2023
Royale Glitz and Hydroloc, inserted digitally after the film was shot — on the roof of a metro station, on a Bandra-Worli Sea Link hoarding, even as a panel on an in-film news channel. Whisper Media, working with Madison World, says this was the first time a brand was added to an Indian film in post-production. The brand's near-omnipresence in the finished film drew comment.
Product placement · Film · 7 Sep 2023
On an advertising panel inside the Mumbai Metro during the ten-minute train sequence — a blink-and-you-miss placement. afaqs counted nine brands in the film and judged almost all of them purely visual, carrying no message and no call to action.
Product placement · Film · 7 Sep 2023
A visual placement rather than a story integration. afaqs counted nine brands in the film and judged almost all of them purely visual, carrying no message and no call to action.
Product placement · Film · 7 Sep 2023
On a Metro carriage ad panel in the same sequence. afaqs counted nine brands in the film and judged almost all of them purely visual, carrying no message and no call to action.
Product placement · Film · 7 Sep 2023
A visual placement rather than a story integration. afaqs counted nine brands in the film and judged almost all of them purely visual, carrying no message and no call to action.
Product placement · Film · 7 Sep 2023
Its gold loan product on a Metro carriage ad panel in the same sequence. afaqs counted nine brands in the film and judged almost all of them purely visual, carrying no message and no call to action.
Product placement · Film · 7 Sep 2023
On a Metro carriage ad panel in the same sequence. afaqs counted nine brands in the film and judged almost all of them purely visual, carrying no message and no call to action.
Product placement · Film · 7 Sep 2023
A visual placement rather than a story integration. afaqs counted nine brands in the film and judged almost all of them purely visual, carrying no message and no call to action.
Show 6 more
Co-branded campaign · Film · 30 Aug 2023
Astral Adhesives released a Jawan tie-in promo film featuring Shah Rukh Khan promoting Bondtite under the tagline #EkdumTightEkdumRight, timed to the 7 September 2023 release.
Product placement · Film · 2023
Just in Time watches is one of the five brand names on the metro-carriage ad panels in the Mumbai Metro sequence.
Licensing · Film · 7 Sep 2023
Bisleri X Jawan limited-edition bottles carrying Shah Rukh Khan, Vijay Sethupathi and Nayanthara, in 250ml, 500ml, 1L, 2L and 5L SKUs, distributed nationally through general and modern trade with activation at more than 70,000 retail outlets and on the Bisleri@Doorstep app. Bisleri called it its first and largest pan-India film association.
Product placement · Film · 2023
A DTDC poster sits in the background of a scene in Jawan. The logistics company put 10% of its annual marketing budget behind the integration, its first Bollywood association after sports properties like the World Test Championship.
Co-branded campaign · Film · 4 Sep 2023
BPCL's MAK Lubricants announced a marketing partnership with Jawan built around its 'MAK Makes It Possible' line, with the film used to extend the lubricant brand's consumer reach.
Product placement · Film · 2023
Shah Rukh Khan rides Yezdi motorcycles in the film, his second on-screen appearance with the marque after Kabhi Haan Kabhi Naa.
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