Gujarat campaign with Manasi Parekh
First Gujarati campaign, directed by Viral Shah, with Manasi Parekh as a two-year face for Gujarati audiences in India and abroad. Everyday scenes (a baby shower, neighbours comparing gold purchases) carry a message about transparent, responsible gold buying; ran on TV, print, digital, social and hoardings.
| Brand | Malabar Gold & Diamonds |
|---|---|
| Agency | Not named |
| Talent | Manasi Parekh |
| Channels | TV, print, digital, social, OOH |
| Source | exchange4media |
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