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Sponsorship activationIndia2 May 2023

#CricketMeinNoPowerCut

An IPL campaign off Luminous's title sponsorship of the Rajasthan Royals, promising cricket viewing that a summer power cut cannot interrupt. Yuzvendra Chahal, Ravichandran Ashwin and Jos Buttler front the films for high-capacity and fast-charging ICON inverters.

BrandLuminous
AgencyNot named
TalentYuzvendra Chahal, Ravichandran Ashwin, Jos Buttler
Channelsdigital, social, TV, print, OTT
SourceIndian Retailer

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