Year of the Royal Celebration (Solar Lagao, Luminous Ko Bulao)
A 360-degree campaign built on Luminous's title sponsorship of Rajasthan Royals in IPL 2025, positioning the brand as 'India's Solar Expert'. Films had RR players Yashasvi Jaiswal, Riyan Parag and Dhruv Jurel talking teammates into rooftop solar; the rollout added in-stadium branding and a Luminous Stand, OOH in IPL cities, Amazon homepage takeovers, retail kiosks and branded content series such as 'Royals Unplugged'.
