Unlock New Worlds
Godrej & Boyce relaunched itself as Godrej Enterprises Group on a single purple identity, dropping the old three-colour scheme while keeping the cursive logo drawn from founder Pirojsha Godrej's signature. The brand film opens on the group's first product, the springless lock, and follows children who question everything and improvise their way to answers, ending on the line 'Unlock New Worlds'.
| Brand | Godrej & Boyce (Appliances, Interio, Locks) |
|---|---|
| Agency | Lowe Lintas |
| Talent | Not named |
| Channels | Not named |
| Source | exchange4media |
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