Glitchez debut film on Ritviz's 'Udd Gaye'
The launch of Glitchez, an affordable label sitting inside Myntra FWD, ran as a fashion film that reworked Ritviz's indie track 'Udd Gaye' over a collage of Gen Z references, digital nostalgia and street styling from a catalogue of more than 15,000 styles.
| Brand | Myntra |
|---|---|
| Agency | Not named |
| Talent | Ritviz |
| Channels | digital, social |
| Source | Campaign India |
More from Myntra
| Campaign | Type | Agency | Date |
|---|---|---|---|
| EORS 2026 films with Tripti DimriLaunch · 23 May 2026 | Launch | – | 23 May 2026 |
| Beauty Made SimpleAd film · 9 Apr 2026 | Ad film | – | 9 Apr 2026 |
| Fashion As YOU Like ItIntegrated campaign · 16 Mar 2026 | Integrated campaign | Tilt Brand Solutions | 16 Mar 2026 |
| The Rakhi PledgeFestive · 7 Aug 2025 | Festive | DDB Mudra | 7 Aug 2025 |
| Trends with BenefitsAd film · 6 Mar 2024 | Ad film | – | 6 Mar 2024 |
| #SpotItGetItIntegrated campaign · 30 Aug 2023 | Integrated campaign | Ideas Farm | 30 Aug 2023 |