Two campaign films featuring Amitabh Bachchan and Manoj Pahwa as friends explaining, in an everyday conversational style, the scientific link between chickenpox and shingles and the higher risk faced by people with diabetes, urging adults over 50 to ask their doctor about shingles prevention. Directed by R. Balki and created by Blitzkraig (TheSmallBigIdea Network), it ran on YouTube, Google Display, Meta, OTT, Paytm, Google Pay and TV, with a tie-in to Kaun Banega Crorepati.
