Runway to Party
A co-marketing campaign with IndiGo that gave people booking tickets to Bandland 2024, Sunburn Goa 2024 and Lollapalooza India 2025 flight discounts, built on the finding that a third of festival crowds travel in from other cities.
| Brand | Bookmyshow |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | Not named |
| Source | Everything Experiential |
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| Entertainment Ki Nayi BhashaIntegrated campaign · 3 Jan 2020 | Integrated campaign | BBH India | 3 Jan 2020 |
