BookMyShow Birthday #HappyHour

For its 16th birthday BookMyShow shot a hidden-camera 'prankvertising' film at its own headquarters, with staged actors surprising employees at 5 PM, to push a week of 5-6 PM discounts across cinema, live events and Stream.

Brand	Bookmyshow
Agency	Not named
Talent	Not named
Channels	digital, cinema, social
Source	afaqs!