What A Mama Wants
A filmed social experiment for Cipla Health's mother-care brand, in which one group of ordinary people and one group of pregnant women each picked household objects to make a pregnancy easier. The first group chose things for the baby, the second for themselves. The brand also built a community hub called The Mother Board.
| Brand | Cipla |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | digital, social |
| Source | Social Samosa |
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