Anytime, Anywhere
Lyra signed Janhvi Kapoor as brand ambassador and built a film around the line 'Always Ready for More, Anytime, Anywhere', with Kapoor playing a girl next door, a corporate leader, a dancer and a performer in Lyra clothing. It continued a platform Taapsee Pannu had fronted in January 2023.
| Brand | Lux Industries |
|---|---|
| Agency | Not named |
| Talent | Janhvi Kapoor, Taapsee Pannu |
| Channels | Not named |
| Source | MediaNews4U |
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