Shree Cement
Shree Cement sponsors 2 properties, mostly cricket, then football, and has 2 campaigns on record. 1 confirmed in 2026.
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Shirt sponsor · Team · 2026
Front-of-shirt sponsor of Sunrisers Hyderabad, 2026–present.
Shirt sponsor · Team · 2020
Front-of-shirt sponsor of East Bengal, 2020–2022.
Ambassadors
Talent named in Shree Cement's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Abhishek Banerjee | Current | 17 Apr 2025 | 17 Apr 2025 |
Campaigns
With the agency and talent where the trade press named them.
Ad film · 17 Apr 2025
Two TVCs for Bangur Cement's premium products. The Bangur Magna film uses a MasterChef-style "Makaan Chef" building contest, built on the insight that what's truly strong doesn't need to shout, to show two teams building houses where the one using Bangur Magna (with CSH Gel technology) wins on a hammer-strength test; a companion "Concrete Master" film for Bangur Roofon is narrated from the point of view of a family's roof. Produced by Red Comet Films with creative agency Ginger Monkey, directed by Vikalp Chabbra; the Magna film starred Abhishek Banerjee in Hindi and Suhas in the Telugu version.
Agency: Ginger Monkey. Talent: Abhishek Banerjee, Suhas.
Rebrand · 5 Jan 2024
Shree Cement revamped its corporate brand identity, consolidating its cement portfolio under a new master brand, "Bangur," anchored on the philosophy "Build Smart." The launch campaign brought in actor Sunny Deol as brand endorser.
Talent: Sunny Deol.
Agencies
Credited on Shree Cement's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Ginger Monkey | 1 campaign | 17 Apr 2025 |
Against home & building peers
Confirmed deals only. The full home & building leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Shree Cement | 2 | 1 | 2 | Cricket | 2026 |
| Godrej & Boyce (Appliances, Interio, Locks) | 5 | 4 | 14 | TV and streaming | 17 Aug 2026 |
| Pidilite (Fevicol) | 7 | 3 | 11 | Kabaddi, hockey, tennis and more | 25 Aug 2026 |
| Asian Paints | 5 | 7 | 13 | TV and streaming | 1 Sep 2026 |
| UltraTech Cement | 8 | 1 | 2 | Kabaddi, hockey, tennis and more | 2026 |
Where peers sponsor and Shree Cement doesn't
| Property | Peers on it |
|---|---|
| Kaun Banega Crorepati season 17 | Godrej & Boyce (Appliances, Interio, Locks), Pidilite (Fevicol), Asian Paints, UltraTech Cement |
| Kaun Banega Crorepati season 18 | Godrej & Boyce (Appliances, Interio, Locks), Pidilite (Fevicol), UltraTech Cement |
| Pushpa 2: The Rule | Pidilite (Fevicol), UltraTech Cement |
| Pro Kabaddi League | Pidilite (Fevicol), UltraTech Cement |
| Jawan | Godrej & Boyce (Appliances, Interio, Locks), Asian Paints |
| Jaipur Pink Panthers | Pidilite (Fevicol) |
| U Mumba | Pidilite (Fevicol) |
| Tamil Thalaivas | Asian Paints |
Questions people ask
What does Shree Cement sponsor?
Shree Cement has 2 confirmed sponsorship properties on record, mostly in cricket, then football, including Sunrisers Hyderabad, East Bengal. The latest is dated 2026.
Who are Shree Cement's brand ambassadors in 2026?
Campaigns since April 2025 feature Abhishek Banerjee. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Shree Cement's campaigns?
Credited on Shree Cement campaigns: Ginger Monkey (1 campaign, latest 17 Apr 2025).
Does Shree Cement sponsor cricket?
Yes. Shree Cement has 1 confirmed cricket deal on record.
Know when Shree Cement signs something new
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