NIVEA Soft Fresh Batch 2024 and the Guinness World Records video chain
The annual Fresh Batch talent property had entrants perform Taapsee Pannu's hook step from the NIVEA Soft anthem on the short-video app Moj, with 80-plus influencers and creators Kusha Kapila, Ruhee Dosani and Dharna Durga driving entries. A 444-video chain of people passing and applying moisturiser took a Guinness World Records title on 18 December 2024.
| Brand | Nivea India |
|---|---|
| Agency | Not named |
| Talent | Taapsee Pannu, Kusha Kapila, Ruhee Dosani, Dharna Durga |
| Channels | digital, social |
| Source | ET BrandEquity |
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