TVS Motor
The company behind TVS Motor, with 7 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Ad film · 6 Jul 2026
A campaign film marking TVS Apache crossing 7 million global riders, built to open the brand's next chapter around customer obsession and inspiring a new generation of riders.
Sponsorship activation · 17 Jun 2026
Ntorq built a football campaign off its tie-up with the Argentina national team, about the streets and the people that shape a player before anyone notices. It ran as a film with print, on-ground activations, outdoor and fan engagement behind it.
Agency: Dentsu Creative.
Integrated campaign · 21 Mar 2026
One of the brand's largest television-led pushes for the iQube electric scooter, running through the IPL and cinema, built on the 850,000-plus families already riding it and on the positioning as India's favourite family EV.
Digital/social · 27 Feb 2026
TVS Apache's first official anthem, marking 20 years of the brand, composed by rapper and songwriter Brodha V and released across digital platforms in six languages (English, Hindi, Marathi, Tamil, Telugu, Kannada) to reach its 6.5-million-strong global rider community.
Talent: Brodha V.
Festive · 23 Apr 2025
A TBWA\India campaign marking Apache's 20th anniversary during IPL season, pairing the brand's 20-year milestone with cricket's T20 format through ten 20-second films that align cricketing moments with Apache's performance.
Agency: TBWA\India.
Ad film · 30 Oct 2024
A Gen Z-aimed film that takes the Raider through a cityscape in superhero-lore style, launched with the bike's new iGO feature and the Nardo Grey finish.
Agency: FCB Kinnect.
Ad film · 13 Oct 2023
A TBWA India campaign for the TVS Ronin fronted by cricketer Shubman Gill, built around riders who live by their own rules.
Agency: TBWA India. Talent: Shubman Gill.
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