TVS Motor × Battlegrounds Mobile India Masters Series, 2025

Ad film · 6 Jul 2026

A campaign film marking TVS Apache crossing 7 million global riders, built to open the brand's next chapter around customer obsession and inspiring a new generation of riders.

Sponsorship activation · 17 Jun 2026

Ntorq built a football campaign off its tie-up with the Argentina national team, about the streets and the people that shape a player before anyone notices. It ran as a film with print, on-ground activations, outdoor and fan engagement behind it.

Agency: Dentsu Creative.

Integrated campaign · 21 Mar 2026

One of the brand's largest television-led pushes for the iQube electric scooter, running through the IPL and cinema, built on the 850,000-plus families already riding it and on the positioning as India's favourite family EV.

Digital/social · 27 Feb 2026

TVS Apache's first official anthem, marking 20 years of the brand, composed by rapper and songwriter Brodha V and released across digital platforms in six languages (English, Hindi, Marathi, Tamil, Telugu, Kannada) to reach its 6.5-million-strong global rider community.

Talent: Brodha V.

Official partner · Event · 2026

Mobility Partner for Season 5.

Festive · 23 Apr 2025

A TBWA\India campaign marking Apache's 20th anniversary during IPL season, pairing the brand's 20-year milestone with cricket's T20 format through ten 20-second films that align cricketing moments with Apache's performance.

Agency: TBWA\India.

Ad film · 30 Oct 2024

A Gen Z-aimed film that takes the Raider through a cityscape in superhero-lore style, launched with the bike's new iGO feature and the Nardo Grey finish.

Agency: FCB Kinnect.

Official partner · Event · 2024

Official Mobility Partner, continuing from the previous season.